Zen Cart is designed to be multi-lingual and so all textual data such as headings or introductory text that is not held in its database is held in language files. These files contain list of PHP define statements containing pairs of terms, where the first is that to be defined and the second the definition or text that you will see in your Zen Cart. For example, the includes/languages/english.php file contains the following define statement that determines the title of the "what's new" sidebox: define('BOX_HEADING_WHATS_NEW', 'New Products');
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